Your logo is you or your business’ first point of contact with the outside world. If people connect with your branding, the likelihood is they’ll be more open to whatever it is offering them. Great logo design requires a complex mixture of design skills, creative theory and skilful application.

Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time. Of course, logo design is just one small subset of branding, but the logo or brand mark remains the centrepiece of most branding schemes. And we all know that it’s often the part of a new identity that is most picked apart by the public.

If your company needs a new logo design, you’ll probably be exploring your options. Do you go for a completely different logo or tweak the logo design you already have? Either way, you might be questioning: what makes a great logo design? And how do you design a logo that captures the essence of a product, person or brand?

We’re here to answer all of your burning questions about logo design, and to help you design an amazing logo that works across all the range of devices.

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