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The Project

Tiana Jewel is a British Jewellery designer known for her stunning gemstone and precious crystal jewellery. Tiana’s pieces have been worn by many celebrities including the beautiful Ashley James and featured on magazines as L’Officiel, Latest & Sodium to name just a few. We worked closely with Tiana to elevate the brand incorporating new meaningful values in her branding and visuals. The Saint Loupe creative team produced the new campaign for the launch of the new Celestial 2020 collection while the web team designed & developed a new online retail store to enhance her product range and provide a high quality portal to browse and purchase each design.


Brand: Tiana Jewel London –

Direction & Photography – Mauro Pellegrini

Talent – Amelia Zadro

Stylist – Rosie Footit

Hair Stylist & Make Up – Kelly Taylor

Produced by Saint Loupe™